5 Businesses To Take Marketing Inspo From!
Have you ever wondered what secret sauce businesses have to become a dream brand? Some kind of magic or Aladdin lamp, hmm? Definitely no! Well, the key to a successful business is its unique MARKETING strategy. It is an integral part of any brand.
Crafting an out-of-the-box marketing campaign isn't that easy, but with creativity, businesses can hold a lasting spot in the hearts of their audience. In fact, companies put their utmost efforts into social media and content marketing. If you're starting, you can extract excellent online business tips from established brands. Let's dive in:
Businesses To Take Inspiration From!
Setting up a business is not an easy feat; you have to look after different aspects. And to be different from your competitors, you must use a strategic marketing approach. You can take inspiration from well-known brands and create your own strategy to get things done. Moreover, you can get the best business tips for beginners by focusing on these brands deeply.
Airbnb
Airbnb started as a small community market that offered people to post listings and book accommodations worldwide. Today it has a global outreach. And has over 1.5 million listings in more than 34,000 cities all over the world now.
What made Airbnb such a big brand? Everything boils down to one thing- Marketing! Yes, it is considered one of the modern brands and has been known for its connection with the audience, which makes them feel they belong.
We all keep searching Google for some business tips for beginners, and here's one you can scrape from Airbnb- leverage Social media! Airbnb has used social media to create content about hospitality and belongings.
They keep on launching innovative content to make their audience feel attached. For this, in 2015, they asked their audience to capture acts of hospitality to share them on the platform. Thus, they share user-generated images, videos, and how-to's as part of marketing campaigns
Zappos
For any business to be successful, users' satisfaction and experience should be a top priority. And Zappos is the leading shoe commerce company that has earned a special place in customer care.
They have a stellar digital marketing strategy shedding superb online business tips for all newbies. And the top one is focusing on customers' needs and wants rather than what they want customers to enjoy.
Zappos provides a year-round money-back guarantee with free shipping. Not only this, customers can return or exchange products from their website. They don't have to work hard for their online presence. In fact, their appealing policies touch customers' hearts and get viral by word of mouth too.
So, the take-home message for those finding tireless online business tips is that: an effective marketing strategy is key to the success of your business. Hence, listen to your audience and focus on their interest first.
Mint
If you're a startup, entering a highly competitive finance niche is challenging. But the financial tracking tool Mint proved that nothing is impossible with an efficient digital marketing strategy. How did they differentiate themselves from the pack?
Though they were new and unknown among other established competitors, their unique strategy worked for them. Mint published hundreds of high-quality and top-notch informative blog posts and infographics that went viral. Thus, Mint got a massive following of $170 million after this marketing effort.
So, it might seem challenging to be unique in this throat-cutting competitive world; invest in your marketing strategy. One of the business tips for beginners that would prove life-changing is to commit to content production and quality standards to grab attention in less time.
Dollar Shave Club
Do you yawn at every shaving ad for being boring, huh? If so, you must watch the DSC launch video. They kicked the notion of a drab industry out of the window.
Their video is fun to watch, making it go viral. Today, DSC has over a million subscribers, its launch video has been viewed over 24 million times, and Unilever acquired it for $1 billion.
They created some cheesy content that was absolutely loved by the audience. The fun and entertainment they popped into their content proved a successful marketing strategy. Everything was presented in a light and hilarious way, fixing them in the customers' minds.
So, you can extract some online business tips from DSC too. And that's incorporating fun and focusing on pain points (the tedious task of buying razors and shaving) have a tremendous impact on your business growth.
McDonald’s
Who doesn't know about this fast-food giant? How did they become what they are today? By making their customers love them and feel loved. In 2015, McDonald's started a Pay with Lovin campaign, in which customers had to give a friendly gesture instead of cash for their orders. This social media campaign earned them 8 million views in their YouTube video.
Moreover, McDonald's started a global campaign giving out local dishes to international outlets. For example, McArabia in the Middle East and Macarons in France. They efficiently decoded customers' desires and gave them what they wanted.
Start-ups can instill this strategy. However, it might not be possible on a large scale but start small. Give your customer incentive or present them with what they are looking for. This makes them return to their business and spread it to friends and family.
Business Tips For Women
In our society, business is mainly considered a men's arena, and women are supposed to do some jobs. But with each passing day, this mindset needs to be changed. Women are excellent managers and can jumpstart their careers in business too. However, they must know the business and how to proceed. So, we are going to share some business tips for women before they get started:
Have A Clear Purpose
Make sure to identify your purpose and your "why." Clearly identify what you want to offer. Is it a product or service? Having a clear goal helps you focus on priorities without distracting towards the least important matters.
Take Challenges With Open Hand
You can't grow unless you come out of your comfort zone. You can attain new skills, solve problems and reach your goals. Do something challenging that you haven't done before to build an open mind.
Never Shy Away From Learning
To be a leader, instill the habit of learning. This attitude opens your mind to new ideas. Learn different aspects of your business, and take courses or seminars to keep up with the industry updates.
Work On Financial Knowledge
For your business to be successful, you need to have a sound knowledge of finance. This makes you set realistic goals, plan for projects, and understand balance sheets, profits, and losses. So take an interest in the company's expenses, margins, and cash flow even if you have hired a manager.
The Bottom Line
The above-mentioned business tips for women are indeed vital for every brand owner. In addition to this, marketing should be your top priority. Whenever you are starting out, study other business models and their marketing strategies. You can take inspiration and experiment with what works best for your business.
